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Research papers

Promotional pricing effects

This paper is concerned with promotional pricing. It is studied in the context of a major consumer products category in the Canadian Market using electronic diary data. Price effects on several brands are shown. One brand is analysed in greater...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Robert L. Day, Roger M. Heeler
October 26, 1987
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Citation

Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/promotional-pricing-effects